Does ChatGPT recommend your website?
More buyers start with an AI assistant than a Google search. When someone asks ChatGPT or Gemini "what's the best X for Y", the AI names a handful of brands — and if you're not one of them, you never get the click. Here's how to find out where you stand, and why it matters.
Why AI recommendations are the new homepage
AI engines summarise the web and hand the user a short, opinionated answer. There's no page 2 — usually 3 to 6 brands get named, and the rest are invisible. Being one of the named brands is the new front page of the internet.
Unlike Google rankings, you can't buy your way in with ads, and keywords alone don't decide it. AI engines cite sources they find structured, factual, and trustworthy.
How to check if AI names you
The fastest way is to ask the buyer questions yourself across ChatGPT, Gemini and Perplexity and see who gets named. Doing this by hand across dozens of prompts and engines is tedious — that's exactly what an AI-visibility scan automates.
A scan runs the real buyer prompts for your category against multiple AI engines, then reports your visibility %, the competitors named instead of you, and the exact prompts where you're missing.
What to do if you're invisible
Start with the gaps: the specific queries where AI named competitors but not you. Each gap is a content or citation opportunity.
AI engines cite sources with clear, structured, factual content — so publishing a focused page that answers the buyer's question (and earning a mention on the sources AI already trusts) is how you get added to the list.
Frequently asked
Can I force ChatGPT to recommend my brand?
No tool can force an AI engine to pick you. You make your brand eligible — structured, citation-worthy content and mentions on trusted sources — and the engine decides. Be wary of anyone who claims otherwise.
How often do AI answers change?
AI engines re-crawl and update over days to a few weeks, so changes you make take time to show up. Re-checking weekly builds a trend you can act on.
Is this different from SEO?
Yes. Traditional SEO targets Google rankings via keywords and backlinks. AI search summarises multiple sources and cites the structured, factual ones. FoundGPT optimises for the second.